Photo Butler
Product Designer 2015 – 2019
Photo Butler collaborates with the world’s top brands, including Disney, Universal, Royal Caribbean, Red Bull, Fuji, Samsung, and the Boston Red Sox, to deliver a variety of fascinating experiences using photos and videos. Lance contributed to the team by exploring and designing experiences around Photo Butler’s AI-driven technologies, ensuring seamless integration with the brand’s existing and future products.
Project Takeaways
Privacy is sacred
From the start, the team has taken the subject of privacy seriously, ensuring that users are entirely comfortable with how and why we need access to their photos and videos. Our approach is progressive, empathetic, and reassuring. Photo Butler only requests access when it's necessary.
Adhere to brand guidelines
Maintaining a cohesive brand experience is vital to product success. When pitching to the world's top brands, we collaborated closely with their teams to ensure we crafted unique, feasible proposals that rigorously adhered to their brand guidelines.
AI can’t solve everything
The human element of empathy is still necessary, especially in scenarios like curation. While we can process thousands of photos in milliseconds and pass every rule, this approach isn't bulletproof. A 'wrong' photo appearing on the big screen at a major event could ruin the experience.